ABSTRACT: Many organizations across a wide spectrum of industries seek to radically transform the way information is collected, analyzed, and communicated throughout all levels of their organization. Geospatial professionals have a unique opportunity to facilitate this digital transformation by demonstrating practical data integration workflows and implementing spatial technologies to help solve specific business challenges. This presentation will show how a location-first approach is helping to shape the conversation of digital transformation within a large multi-disciplinary engineering consulting firm in the AEC industry. Using examples of successful and unsuccessful initiatives, we will highlight some of the challenges in digital transformation and where geospatial professionals have the greatest opportunity for professional growth and the facilitation of organizational change.